Book 1
Concept and Legacy
Political and Economic Climate
Legal Aspects
Immigration Formalities
Environment and Meteorology
Finance
Marketing

Book 2
Sport and Venues - Intro
    Sport and Venues - Part 1
    Sport and Venues - Part 2
Paralympic Games
Olympic Village

Book 3
Medical Services
Security
Accommodation
Transport
Technology
Media Operations
Olympism and Culture

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Bid Book » Book1 » Marketing » Licensing

PROJECTED INCOME FROM LICENSED MERCHANDISE SALES

Category type Projected income
(US$ 2004)
Clothes 40,500,000
Souvenirs
Sports goods
Toys
Stationary
Soft drinks
Trinkets
Imitation jewellery
Tableware
Calendars

It should be noted that the above list comprises only the most attractive product types for the marketing opportunities of the OCOG under the licensing programme. The type range is expected to expand significantly, thus having an undoubtedly positive effect on the total revenues.

COMMEMORATIVE COIN PROGRAMME

The Moscow 2012 Bid Committee is planning to introduce a Commemorative Olympic Coin Programme. The initiative has already been agreed with the Central Bank of Russia and the RF Ministry of Finance.

The Central Bank of Russia and its predecessor, the State Bank of the USSR, have extensive experience in issuing commemorative coins made of precious and base metals and alloys, devoted to a great variety of occasions and events. The issue of commemorative coins for the 1980 Olympic Summer Games is still considered as one of the most successful. This bodes well for the 2012 Olympic and Paralympic Games.

The Commemorative Olympic Coin Programme is expected to be rolled out in several stages during 2009-2012. The proposed programme provides for the issue of 12-15 coin types struck from silver, gold, platinum and copper-nickel alloy, manufactured mainly in «proof» and «proof-like» quality. The total coins struck will amount to approximately 1.4-1.5 million pieces. The programme will be marketed by the Central Bank of Russia in co-operation with the Moscow OCOG. Private dealers will be involved for retail sales.

The gross national and international sales of the commemorative Olympic coins are anticipated to reach 1.2-1.25 million pieces. The Bid Committee estimates that the contribution to the budget of the Moscow OCOG will total at least US$ 6 million.

The RF Government actively supports the plans for a Commemorative Olympic Coin Programme. The respective guarantee has been obtained.

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Moscow 2012 Olympic Bid Committee, tel: (095) 788-69-02, 788-61-48,