Bid Book » Book1 » Concept and Legacy » Promoting The Ideals Of The Olympic Movement
Developing programmes aimed at promoting ideals of the Olympic Movement is one of the priority tasks under the communications activities of the Moscow 2012 Bid Committee and will be a major area of activity for the OCOG as well.
The major objectives and tasks of the programmes are:
- Ensuring overall positive image of the Olympic Movement;
- Promoting the Olympic ideals;
- Communicating fundamental principles and values of the Olympic Family’s activities, its main tasks at the present-day stage;
- Using international recognition of the Olympism ideals to increase interest to the forthcoming Games in Moscow.
Moscow 2012’s image campaign will follow the lead of the IOC’s ground-breaking «Celebrate Humanity» campaign. Our campaign will highlight the eternal Olympic values and express them from a unique Russian perspective. Examples of the overall programme include:
- Primary and secondary school speakers programme for Olympic athletes (Moscow is home to over 500 Olympic champions) •Web-based interactive programmes aimed at school-aged children designed to educate and inspire them about Olympic history and the role of the Movement
- Moscow 2012 Cultural Olympiad – Moscow’s reputation as a centre for literature, music and ballet will provide a magnificent opportunity to express Culture as the third pillar of Olympism. We will conduct a series of performances and exhibits at our world famous facilities such as the Bolshoi Theatre and the Pushkin Museum of Fine Arts to help promote the 2012 Games
- Olympic Ambassadors Programme – Moscow 2012 will select and honour athletes who exemplify the Olympic ideals to serve as Ambassadors of our Games. These individuals will travel and work throughout the world in their circles of influence to promote Moscow 2012.
- Moscow 2012 will utilize existing Olympic programmes such as the Volunteers Programme and the Olympic Torch Relay to highlight individuals who best exemplify the Olympic ideals; we intend to make our Volunteer Programme one based on civic merit whereby Olympic Volunteer Candidates must earn the right to participate by volunteering their time in various non-Olympic duties in the time frame leading up to the 2012 Games.